
41TASTE FLAVOURINGS |
BEST PRACTICE REPRESENTATIVE 2018
The value of experience
Prior to establishing Taste Flavourings,
I had worked elsewhere in the
industry. From my previous experience
and network, I managed to convince
a group of highly experienced
individuals to join me at an early
stage. Even though this was only
a few years ago, I believe this is an
excellent standpoint from which we
can train, mentor and develop the
next generation of industry experts at
the company.
It is so important that the people who
work with us care: from that point
forward, everything else just falls
into place. We are a small, tight-knit
unit of 15 people, and we have no
unnecessary management layers who
confuse or saturate the process. Our
team is comprised of people who think
for themselves, work hard and remain
self-motivated; but above all else, we
all work collaboratively. There are a lot
of people involved in every stage of
our complex process, but as a result of
the environment and way in which we
work, we remain flexible and precise;
there is no unnecessary noise in the
machine. This set-up allows us to
have a dynamic, proactive approach,
which enables us to build and maintain
trusted and lasting relationships with
our customers.
Thanks to recent success, we have
been able to continue investing in the
company. To manage growth and
control the business, we invested in an
all-encompassing IT system and have
recently refurbished and upgraded our
factory; this has enabled us to increase
capacity while continuing to offer
products of the highest quality.
Cultivating our presence
Our market is mature, and, as such,
we have plenty of competition. It is
not just enough to sell a product of
the highest quality – there is always
a larger company somewhere with
a greater base of clients. We have
grown on our contacts through our
own networks. While in the future we
aspire to establish a dedicated sales
team and larger marketing campaigns,
we presently have one smaller-scale
office in South Africa which handles
British exports. Its existence, however,
is very much testament to our strong
relationships in the industry.
The majority of the countries we
export to are outside of the EU,
Our flavourings are used
all around the world
At Taste, we
are passionate
about flavour
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