
23TECHSIMULATER |
BEST PRACTICE REPRESENTATIVE 2018
channels we mainly work through:
contract work and our own projects.
For clients, we develop high-quality
custom apps to support their
business, tailored to incredibly high
specifications. TechSimulater projects,
however, divert almost entirely from
that methodology; we typically take
existing models and improve on them.
For example, with Heelo, we took
WhatsApp and identified flaws and
issues consumers had expressed with
the model, resolved them and then
marketed it directly towards the
corporate sector. This is one of two key
demographics we focus on, the other
being teenagers and young adults
between 13 and 25, which can be seen
in another project, DrugFreeTaste.com.
While Silicon Valley seems to be
where most of this new software and
app development originates, we at
TechSimulater, and I personally, want
to change things. There is not a lot of
new, original British technology; with
London as a global hub for finance and
business and with many British young
people working in our industry, there
is a chance that we could see similar
expansion here in the future. All of our
apps and software are put together on
British soil, and it is something we are
incredibly passionate about.
Beyond that, we all share and believe in
one philosophy when it comes to our
actual working process: looking at the
simplicity of things. As new technology
develops, we naturally see greater
complexity. Inspired by figures in the
sector like Steve Jobs, we work tirelessly
to ensure all TechSimulater projects
are as straightforward and streamlined
as possible. It’s the second major
sentiment that contributes to our three-
part ethos: connect the world, keep
things simple and create British tech.
Heelo and DrugFreeTaste.com
Heelo is the first social network platform
that focuses almost entirely around
video calling. Where platforms like
Skype and WhatsApp offer somewhat
limited services in this capacity, Heelo is
aimed at the corporate sector, provides
higher-resolution video and allows up
to 16 people on a single call in full HD.
It is by no means an overly complex
app; it functions in a manner similar to
other instant messaging platforms and
has an aesthetic not too different from
both WhatsApp and Viber. Much like
Skype, however, Heelo requires you
to create a username and add other
contacts for audio call, video call and
instant message services. While already
available on the App Store, Heelo
will be released in full for Android in
November. We offer continual support
for Heelo and see that it uses 234
kilobytes of data fewer per second
than WhatsApp. Finally, whereas a lot
of VOIP programs are banned in places
such as Dubai, Heelo can be used in
every single country around the world.
DrugFreeTaste.com, however, is
a massively different venture. We
established the website to offer truly
alcohol-free beverages for the growing
number of teenagers moving away
from drinking. Most typical products
advertised as free-from alternatives
do typically still possess a minute
percentage of alcohol. The platform
enables those who want to try these
Heelo in action at the
event in March
For clients, we
develop high-
quality custom
apps to
support their
business,
tailored to
incredibly high
specifications
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