The Clinic

A Message from Lord Pickles and Lord Blunkett, followed by The Clinic's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from The Clinic is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.theclinicburton.co.uk

THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
20 | THE CLINIC
Medical Director NathalieFennell
The Clinic, Burton-on-Trent
The team at The Clinic pride themselves on advising and
delivering the highest quality of non-surgical aesthetic
treatments. Medical Director Nathalie Fennell tells
TheParliamentary Review
that her team has a combined
experience of more than nine years in non-surgical aesthetics
and over 15 in the beauty industry – and that they are there
to answer questions and tailor treatments to every client who
walks through the door. Nathalie talks at greater length about
The Clinic’s work and outlines its ethical injection policy.
The Clinic is the first aesthetics clinic to present an ethical injecting policy for
the use of injectable medications for anti-ageing or other cosmetic purposes.
Our headquarters are located in the Midlands, Burton-on-Trent, where a
team of doctors deliver the highest, safest standard of non-surgical aesthetic
treatmentsavailable.
In the wake of media negativity surrounding non-surgical aesthetics, in particular
lip fillers, we have sought to align our approach with public concerns surrounding
the industry. We share the concerns raised in the House of Commons regarding
treatments being administered by underqualified practitioners and the lack of
aftercare for patients who have had a procedure.
We are the first UK clinic to work with a qualified counsellor to provide support for
any patient exhibiting signs of body dysmorphic disorder or other mental health
conditions associated with the societal pressures which can encourage individuals
to turn to cosmetic procedures.
FACTS ABOUT
THE CLINIC
»Medical Director:
NathalieFennell
»Founded in 2018
»Located in Burton-on-Trent
»Services: Non-surgical
aesthetics and skin
rejuvenation
»No. of employees: 7
»Finalist for Best New Clinic in
the Aesthetics Awards 2019
»Run by plastic surgery doctors
working within the NHS
The Clinic
BEST PRACTICE SPONSOR 2020
21THE CLINIC |
HEALTH & SOCIAL WORK
Practising standards
Our medical and clinical directors
are NHS-trained surgeons who work
as plastic surgery registrars in the
Midlands. They have been training in
aesthetics since qualifying in 2011 and
believe that these procedures should
be delivered by individuals with the
highest level of qualification in order to
promote patient safety.
Our doctors pride themselves on
adhering to the Cosmetic Practice
Standards Authority guidance on the
delivery of fillers and botulinum toxin.
Our clinic is maintained to the required
guidelines, unlike many places that
deliver non-surgical treatments.
As plastic surgeons in training we
believe we have the ability, foresight
and industry contacts to refer those
people for whom surgery would be
more appropriate than injectables.
Ethical injecting policy
In response to the industry-wide
problem of patients being offered
procedures that are not appropriate
for them, leaving them to deal with
the consequences, which can be both
physically disfiguring and mentally
distressing, The Clinic has produced
an ethical injecting policy which sets
out the “Clinic Commandments”. We
feel this ought to be used to manage
allclients.
They are as follows:
»Every client should be offered a
no-obligation consultation where
they should receive unbiased
advice and recommendations from
an experienced practitioner in
aestheticmedicine.
»Every client should be offered a
cooling-off period to ensure that
they are proceeding with their
treatment free from pressure and
after due consideration.
»Every client should know how
to contact The Clinic in case of
emergency, and how to access
emergency care outside of The
Clinichours.
»No client should be charged for
emergency care at the point of
delivery.
»Any client showing signs of body
dysmorphic disorder should be
offered an open discussion about
this and referral to expert help and
guidance on this problem.
»All clients have the right to complain,
be listened to and have their
concerns answered.
»All practitioners are expected to
refuse to treat a client in order to
satisfy a request which is extreme
or excessive. Clients making
such requests should be offered
psychological support.
»We will not treat clients under the
age of 18 without involvement of a
responsible adult.
»Any complication occurring as a
result of a treatment at The Clinic
will be seen and managed by The
Clinic free of charge.
The best in non-surgical
aesthetic treatments
We are the
first UK clinic
to work with a
qualified
counsellor to
provide
support for
any patient
exhibiting
signs of body
dysmorphic
disorder
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
22 | THE CLINIC
»There is no judgment at The Clinic,
only qualified professional people
who are happy to listen and to help
you in the most ethical way possible,
to have the highest level of self-
confidence.
Realistic expectations
On a daily basis, we are faced
with clients who have unrealistic
expectations of themselves and of
injectables. We are trying to deal
with these struggles rather than
feedingthem.
The Advertising Standards Agency
has been instrumental in reducing
the promotion of before-and-
after photographs and unrealistic
results; however, we still see media
promotions for beauticians training in
injectable medication.
For us, the industry is redeemable, but
we need the public and the beauty
industry to adopt the principles of a
doctor – first, do no harm, and only
treat if you believe the intervention is
better than the problem.
This means that while the technical
aspects of fillers and toxin are
manageable and complications
are rare, the impact of ill-advised
treatment on the mental health of
the client and the public, particularly
via social media, is massive. With the
advent of celebrity endorsement of the
reversal of cosmetic procedures that
have gone to the extreme, we hope
this is not far away.
The Clinic will continue to strive to
promote ethical injecting across the
industry and we plan to open a Level 7
training centre to train practitioners to
work in the same way.
We are confident that the future of
our industry is one in which ethical
injecting can be adopted across the
board and we are proud of the way
we have led the industry over the last
fewyears.
We are faced
with clients
who have
unrealistic
expectations
of themselves
and of
injectables.
We are trying
to deal with
these
struggles
rather than
feeding them
A comfortable and
welcoming environment

www.theclinicburton.co.uk

This article was sponsored by The Clinic. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development