
33THE CREATIVE ENGAGEMENT GROUP |
BEST PRACTICE REPRESENTATIVE 2018
» IMMERSIVE
DIGITAL CONTENT
What is immersive digital
content?
Virtual reality (VR) and
augmented reality (AR),
interactive film and
gaming technologies are
used to place someone at
the heart of the action,
or give them control
of the narrative. VR
uses technology to fully
immerse the participant
in a digital world,
while AR superimposes
digital content into the
participant’s real world
using a handset.
Four agencies with distinct
and complementary skill sets
The Creative Engagement Group is one
company made up of four agencies
that work in an integrated and
seamless way:
WRG: our pre-eminent and experiential
agency engages audiences through
the creation and delivery of live
experiences, exhibitions and healthcare
communications.
The Moment: our film and digital
business that engages audiences
through the creation and delivery
of video, interactive and immersive
content, learning and training.
Axiom: our life sciences and training
solutions agency that changes
behaviours and improves performance
through live and digital learning
experiences.
Just Communicate: our leading
healthcare event company that
creates and delivers engaging live
pharmaceutical events and exhibitions,
including interactive, design and
videocontent.
Built for the era of reinvention
Our companies were created
independently and specifically brought
together as a group in recognition of a
client communications need: in an era
of reinvention, it is harder than ever
to engage with customers, employees
and delegates using traditional means.
We believe that broadcast “story
telling” has been replaced by “story
doing” – the creation of content
that is centred around action or
experience – and our proposition is
proving to be deeply compelling and
relevant to blue chip clients in multiple
industries including technology, media,
professional services, automotive, travel
and tourism, with a particular strength
in healthcare.
Recognising the changing landscape
of communication away from the
“broadcast” model and the increasing
importance of the “experience
economy”, we engage internal and
external audiences for our clients through
integrated activity, which includes:
»Live events and experiences
»Hybrid and virtual broadcasts
»Film
»Digital and immersive (VR and AR)
»Training and scientific content
»Learning programmes
»Employee engagement programmes
»Strategic healthcare communications
Utilising talent across the UK
While over 70 per cent of our income
comes from international work, we are a
proudly British company that is growing
its presence in the United States.
TCEG now employs nearly 350 people
across our offices, with 90 people based
in London, 110 in Manchester, 80
in Plymouth, 10 in Buckingham and
another 50 in Philadelphia/Yardley in the
United States.
The communications
challenges we address
The key challenge for businesses
is engagement. Brands and global
organisations face a myriad of
Award-winning film
content for DFS’
sponsorship of Team GB
at the 2016 Rio Olympics
We believe
that broadcast
‘story telling’
has been
replaced by
‘story doing’
“
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