
THE PARLIAMENTARY REVIEW
Highlighting best practice
32 | THORPENESS GOLF CLUB & HOTEL
holiday season; not ideal for building a
thriving membership.
To meet this challenge, Thorpeness
became one of the first UK golf clubs
to launch a new flexible lifestyle-
friendly membership that has become
an industry mainstay today.
Jubilee Membership
was introduced
in 2000 with a points-based system
enabling golfers to enjoy all the
benefits of a full membership (an
official handicap, club competitions
and weekend play) from as little as
£325 a year. Jubilee members can
share points with family members
and friends, and their unused points
can roll over into the new season.
Furthermore, points can be exchanged
for rounds, with the number of
points to play varying depending on
whether members play at peak or off-
peaktimes.
Today, Thorpeness has over 700
members, split between permanent
annual subscriptions and flexible
Jubilee members. In direct opposition
to falling memberships elsewhere,
Thorpeness’s retention is healthy and
the club is seeing year-on-year growth
through all revenue streams.
Opening new pathways to golf
Governing bodies in golf have
identified a pressing need for more
women, juniors and families to play the
game. Brad McLean, general manager
at Thorpeness, has made this a priority
since joining the business in 2016 and
his efforts have come to fruition. A
new nine-hole mini-golf course called
Jiggers opened this spring.
Its purpose is to provide fun, family-
friendly entertainment and a reason for
non-golfers to visit the club. It is served
by a pizza oven and a pop-up bar and
has seating for groups to spend an
afternoon there.
A junior coaching academy has
launched alongside Jiggers under
the guidance of the club’s head
professional Christine Langford.
Langford is one of the founding
members of the Ladies European Tour
and an Honorary Life Member of the
PGA (Professional Golfers’ Association).
Christine is the first female golf
professional in Thorpeness’s 95-year
history and her standing attracts
all-female groups and new women
members. Underpinning the golf
operation is a commitment to excellent
hospitality within the 36-bed hotel and
its eateries.
An ambitious renovation of the
club’s restaurant in late 2017 created
Ogilvie’s, a new steakhouse grill
serving traditionally reared East Anglian
beef from local craft butcher Gerard
and Salter. It is distinct among eateries
on the Suffolk coast and is attracting a
non-golfing clientele.
When Thorpeness celebrates its
centenary in 2023, it will do so in rude
health, because it has been eager to
embrace change to grow and sustain
interest in this most reluctant and
traditional of British sports.
Ogilvie’s Grill – an
attractive 19th hole
Our hope is that
Jiggers provides
inspiration for
children and
parents to enjoy
their time in a
golf club, which
could be an
unfamiliar
setting, and for
them to feel
comfortable and
energised
enough to try
learning the
game with our
golf
professionals
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