
35TIGER ESTATES |
BEST PRACTICE REPRESENTATIVE 2019
so we looked to find an appropriate
balance between advising the
landlords to complete the necessary
works and accounting for the loss in
rental income in the short term.
As a result of the refurbishments,
we aggressively advertised for new
clients and welcomed networking
opportunities to increase the size
of our rental portfolio, primarily to
support the loss of fee income and
then to increase our fee income. This
strategy was successful: within one
year of trading, we had grown our
portfolio by 25 per cent. We soon
established a zero tolerance policy
towards landlords who wouldn’t
improve the condition of their
properties, and such contracts were
brought to an end when the units
became vacant. This strategy improved
our relationship with the local housing
enforcement officers, who view the
private rental sector with scepticism.
In 2010, the residential sales market
endured a turbulent period, and many
established estate agency businesses
were closing down or switching their
focus to lettings and management.
I took the bold decision to open a
second office in South Shore and
entered the residential estate agency
market. Having completed thorough
market research, we felt that a
different approach to estate agency
could prove rewarding for people
looking to sell and would suit the
changing local estate agency market.
We were the first Fylde Coast agent
to both introduce fixed fees rather
than the traditional 1.5 per cent
commission structure and to provide
floor plans, virtual tours and digital
displaymarketing.
Within nine months of trading in
the estate agency market, another
opportunity was made available to us,
with the largest estate agency in the
South Shore area facing bankruptcy.
Through networking and friendship,
we were quickly able to acquire
the client contracts of Troy County
Estate Agents for both their sales and
property management. Subsequently,
we rebranded as Tiger Sales and
Lettings, operating across South Shore
and Blackpool, servicing 75 per cent of
the population.
Operating across both sales and
lettings markets, we continued to grow
at an unprecedented rate, increasing
turnover by 75 per cent between
2010 and 2014. We soon became the
outright market leader in Blackpool
and on the Fylde Coast, so in 2015 we
moved premises to the former NatWest
bank on Whitegate Drive.
Confronting challenges
Despite our success, there have
been challenges. For example, the
introduction of selective licensing by
Blackpool Council was one of the most
absurd policies. Housing enforcement
officers were already overworked,
and it is nearly impossible for them
to satisfy the workload that selective
licensing entails. It has been a lucrative
way of earning revenue for the
council, but it is one of many policies
introduced by the government and
local councils that have penalised the
private rental sector.
The private rental
sector hasbeen
harshly targeted
by government
legislation,
despite the
necessity for
private rental
accommodation
to meet the
housing
demand
“
“