
THE PARLIAMENTARY REVIEW
Highlighting best practice
2| TORQUAY UNITED FOOTBALL CLUB
This really does resonate with what
makes us so special: we are, at heart,
a family club, and our vocal, tight-knit
community of fans includes a seriously
dedicated number of away supporters.
The distances that sometimes between
200 and 400 people travel for the level
we compete at is genuinely incredible.
Honesty, hospitality and hard
work
Our staff’s work ethic and honesty, both
on and off the pitch, is unique and very
special. While this might be the basis
of any given business, it is something
at the forefront of our club. With the
return of two major staff members,
general manager Geoff Harrop and club
secretary Tim Herbert, at the beginning
of 2017, the attitude at our club is
demonstrably one that keeps people
coming back. Even through the last four
years, where we have struggled, there
has been an honesty about everybody
involved withTorquay.
Torquay is a town with an extensive
history and a great deal of folklore
concerning its hospitality; this is
something that undoubtedly extends
to the club. When players move down
here, we look after them. This is true
for current and previous managerial
staff too; the transition to a new
town is always difficult, but we want
to make it as smooth and as easy
aspossible.
This is all true for supporters, home
and away. We want everyone to enjoy
their time at Torquay United, and we
don’t want to have to shout from the
rooftops about it. We have a good
hospitality program; offering a positive
experience and an overhauled visual
representation of the club are things
we are always working on.
Overhauling everything
Our club shop has been totally
reorganised. Our kit is now all Nike
branded – something that local kids
recognise and want to wear. Trying to
achieve newfound excellence in every
aspect of the club’s management means
working on these smaller things as well,
and using a top brand for ourstrip.
Alongside this, we have relaunched
our football development programme.
Premier League clubs say this takes
ten years – we want to see it achieved
within two or three. Local supporters
have expressed a desire to see young,
home-grown players on the pitch in
a Torquay strip. This means working
tirelessly with nearby schools to get the
talent and players we want.
Refurbishment has not just been limited
to merchandise and our academy,
however. We have seen recent upgrade
to our hospitality capability and are
preparing to bring the pub next to
our ground back under the club’s
jurisdiction, alongside a complete
rework of all marketing and branding.
Our website has been redeveloped with
a view to improving the communication
process with supporters.
Tim Sills celebrating
the winning goal in the
play-off final against
Cambridge United at
Wembley
We want
everyone to
enjoy their
time at
Torquay
United
“
“