Ultrasound-Care Scanning Services

A Message from Lord Pickles and Lord Blunkett, followed by Ultrasound-Care Scanning Services's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Ultrasound-Care Scanning Services is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.ultrasound-care.co.uk

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
28 | FAMILIES FOR CHILDREN
this, a delicate balance must be struck
between ensuring each adoptive family
appreciates what is required without
dissuading them from adopting and
understanding the joy adoption can
bring. We make sure they understand
that we will provide them with support
throughout the key transitions in their
family’s lives, should they need it, long
beyond the point ofplacement.
Going forward, the Adoption Support
Fund will be crucial to our efforts to
achieve these goals. The fund enables
therapeutic intervention and has
a focus on a clinical, psychological
overview which benefits both the
children and their adoptive families.
There is uncertainty as to whether
the fund will continue after 2020 but
in our view, there is still very much a
need for it.
From an ethical standpoint, it is crucial
that families know they won’t be
alone; the Adoption Support Fund is
only one aspect of continued support.
It is important to enable families to feel
they can dip in and out and approach
you when they have a need, not when
it has become a crisis.
The role of regional adoption
agencies
The other challenge faced by voluntary
adoption agencies is the balance
and relationship with regional
adoption agencies. We have positive
relationships with our local regional
agencies but one of the unintended
consequences of their development,
has been to reduce the need to pay
interagency fees.
This can lead to tensions with voluntary
adoption agencies such as ours but we
have worked hard to come together to
ensure we can improve children’s and
families lives across the South West.
Unfortunately, even though we work
together collaboratively, delays can
still occur due to difficulty in reaching
agreement to pay interagency fees
and as the adoption register no longer
exits, there is no way to record this.
In order to continue to help adoptive
families across the country, we have
developed a five-year strategy with
adoption at its core. Our aim is to
continue to develop our best practice
and concentrate on practical adoption
help as well as a therapeutic approach.
We are also developing support to assist
adolescents and parents as we know
this is a key transition which requires
additional support. We are fortunate
to have a benefactor who has given us
the exclusive use of a barn on the edge
of Dartmoor close to Plymouth.
From here, we can provide targeted
youth work using an outdoor
education approach to engage with
young people, combining this with
a therapeutic approach to help
parents at this key transition phase.
By continuing to develop our own
practice and seeking out new ways of
supporting those we work with, we
are confident we can continue the
journey we started over 25 years ago.
Flexibility is a
key strength
of our service.
Each family
will need a
different type
of support at
different
times
Adopters; ordinary
people doing
extraordinary things
29ULTRASOUND-CARE SCANNING SERVICES |
HEALTH & SOCIAL WORK
CEO Naseer Ahmed
Ultrasound-Care Scanning
Services, pioneers of private
ultrasound scanning
Founded in 2008, Ultrasound-Care Scanning Services is the
diagnostic and clinical wing of Peek-a-Baby Ultrasound
Services. It has successfully served its field as one of the
pioneers in private ultrasound scanning and has established
an excellent reputation for professionalism and the ultimate
quality of service in obstetrics and 4D. It has now expanded into
the wider field of ultrasound in various diagnostic areas of the
human body. CEO Naseer Ahmed tells the Review more.
The history of sonography in obstetrics and gynaecology dates from the classic 1958
Lancet
paper of Ian Donald and his team from Glasgow. Fifty years on it is impossible
to conceive of practising obstetrics and gynaecology without one of the many
forms of ultrasound available today. Technological developments such as solid-state
circuitry, real-time imaging, colour and power Doppler, transvaginal sonography
and 3D and 4D imaging have been seized by clinical researchers to enhance the
investigation and management of patients in areas as diverse as assessment of foetal
growth and wellbeing, screening for foetal anomalies, prediction of pre-eclampsia
and pre-term birth, detection of ectopic gestation, evaluation of pelvic masses,
screening for ovarian cancer and fertility management. Ultrasound-guided procedures
are now essential components of foetal therapy and IVF treatment.
In the UK, ultrasound scanning in obstetrics started to emerge in the private health
sector in the early part of the new millennium, and gradually spread into 3D and
4D imaging of the baby. Visualisation of the clear moving images of the foetus was
to become an exciting aspect of pregnancy for the expectant mother. To be able
to watch the facial features and the limbs of the baby in real time, all in full colour,
soon became a popular aspect of pregnancy.
FACTS ABOUT
ULTRASOUND-CARE SCANNING
SERVICES
»CEO: Naseer Ahmed
»Founded in 2008
»Based in Birmingham and
London
»Services: Obstetrics, gynae
and all kinds of diagnostic
ultrasound scans for men and
women
»No. of employees: 21
Ultrasound-Care
Scanning Services
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
30 | ULTRASOUND-CARE SCANNING SERVICES
Pioneers in our field
Peek-a-Baby Ultrasound Scanning
Services was one of the pioneers in this
field and embarked upon providing
this service in the Midlands in 2008,
with a view to offering a comfortable
and relaxed environment, making the
magical experience a real family affair
for the proud mum and dad as well as
the rest of the family. Apart from the
4D aspect of the scan, ascertaining
the gender of the baby is a particularly
exciting and emotionally charged event
in the process for the parents-to-be. It
is notable that the NHS does not offer
gender determination as part of their
periodic obstetric scans.
The sheer excellence and the highest
standard of service rendered by
this family-run business meant that
soon the name Peek-a-Baby became
synonymous with pregnancy within the
West Midlands and the surrounding
areas. The professionalism of the staff
and exquisite personal service is the
hallmark of our business operation.
At that time 4D scanning was
deemed to be merely a photographic
process and perhaps the reason
that this industry had not yet fallen
into the net of the Care Quality
Commission. Thus, it was not strictly
regulated in its early years, while
there remained ambiguities as to
the exact classification of the service
within the CQC categories of services.
Once prompted by CQC, we took the
initiative to register with CQC as we
were already mostly compliant with
all the required outcomes, policies
and procedures. A second branch of
Peek-a-Baby was opened in southwest
London in 2011 and is registered with
CQC as an additional location.
Personal service
Soon we started to see a demand from
customers for gender determination
as well as early pregnancy reassurance
scans. Mothers-to-be found the
service to be more personal, sensitive
and caring, and we were getting
enquiries about early reassurance
and anomaly scans. This is a more
professional and demanding field of
scanning with enormous responsibility
for accuracy and correct reporting.
It also meant that we as a company
as well as our sonographers needed
to be appropriately insured for
comprehensive malpractice cover for
all areas of ultrasound scanning. This
gave the opportunity for pregnant
ladies to have peace of mind about the
existence and viability of pregnancy at
an early stage, rather than having to
wait until the 12-week NHS scan.
Interestingly, this was the time when
the market saw a number of one-
man band ultrasound scanning units
popping up around the Midlands.
These were operated by individual
sonographers, either leaving the NHS
and starting as a private entrepreneur,
or merely setting up an evening
and part-time extra-earning project;
however, most of them closed down
as rapidly as they opened. The reason
was that most of them failed to pre-
assess the exact complexities, minutiae
and the unforeseen overheads of
thisbusiness.
The customer’s
perception in
private
healthcare is
quite different
from that of
their
expectations
from the NHS
State-of-the-art HD
scanning machines
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
30 | ULTRASOUND-CARE SCANNING SERVICES
Pioneers in our field
Peek-a-Baby Ultrasound Scanning
Services was one of the pioneers in this
field and embarked upon providing
this service in the Midlands in 2008,
with a view to offering a comfortable
and relaxed environment, making the
magical experience a real family affair
for the proud mum and dad as well as
the rest of the family. Apart from the
4D aspect of the scan, ascertaining
the gender of the baby is a particularly
exciting and emotionally charged event
in the process for the parents-to-be. It
is notable that the NHS does not offer
gender determination as part of their
periodic obstetric scans.
The sheer excellence and the highest
standard of service rendered by
this family-run business meant that
soon the name Peek-a-Baby became
synonymous with pregnancy within the
West Midlands and the surrounding
areas. The professionalism of the staff
and exquisite personal service is the
hallmark of our business operation.
At that time 4D scanning was
deemed to be merely a photographic
process and perhaps the reason
that this industry had not yet fallen
into the net of the Care Quality
Commission. Thus, it was not strictly
regulated in its early years, while
there remained ambiguities as to
the exact classification of the service
within the CQC categories of services.
Once prompted by CQC, we took the
initiative to register with CQC as we
were already mostly compliant with
all the required outcomes, policies
and procedures. A second branch of
Peek-a-Baby was opened in southwest
London in 2011 and is registered with
CQC as an additional location.
Personal service
Soon we started to see a demand from
customers for gender determination
as well as early pregnancy reassurance
scans. Mothers-to-be found the
service to be more personal, sensitive
and caring, and we were getting
enquiries about early reassurance
and anomaly scans. This is a more
professional and demanding field of
scanning with enormous responsibility
for accuracy and correct reporting.
It also meant that we as a company
as well as our sonographers needed
to be appropriately insured for
comprehensive malpractice cover for
all areas of ultrasound scanning. This
gave the opportunity for pregnant
ladies to have peace of mind about the
existence and viability of pregnancy at
an early stage, rather than having to
wait until the 12-week NHS scan.
Interestingly, this was the time when
the market saw a number of one-
man band ultrasound scanning units
popping up around the Midlands.
These were operated by individual
sonographers, either leaving the NHS
and starting as a private entrepreneur,
or merely setting up an evening
and part-time extra-earning project;
however, most of them closed down
as rapidly as they opened. The reason
was that most of them failed to pre-
assess the exact complexities, minutiae
and the unforeseen overheads of
thisbusiness.
The customer’s
perception in
private
healthcare is
quite different
from that of
their
expectations
from the NHS
State-of-the-art HD
scanning machines
31ULTRASOUND-CARE SCANNING SERVICES |
HEALTH & SOCIAL WORK
The customer’s perception in private
healthcare is quite different from that
of their expectations from the NHS,
insofar that a private company has
to be seen as a great deal more than
merely a business. In this sector, not
only does a facility have to offer clean,
modern and somewhat attractive
premises, but also a high level of
personal, passionate and caring service,
and availability of appointments at
a time and day to suit the customer
along with value-for-money incentives
are requisites.
Maintaining high standards
Our registration with CQC covers us
for all areas of ultrasound imaging.
This, coupled with customer demand,
opened up the opportunity for us
to embark upon general diagnostic
ultrasound for both men and women.
The sonographers and the resident
radiographer working with us were
already experienced in the relevant
fields of gynaecology, general
abdominal, musculoskeletal and other
areas of ultrasound. Hence, in 2017
under the umbrella of Ultrasound-Care
Scanning Services, we extended our
existing premises, and an additional
scanning room with two auxiliary
rooms was assigned for diagnostic
scanning for men and women.
We take pride in the fact that due to
our impeccable record of accuracy
and professional and ethical standards
Ultrasound-Care Scanning Services is
acclaimed and recommended by local
hospitals, GPs and midwives to clients
looking for a private ultrasound scan.
As part of our due diligence towards
providing a safe, clinically professional,
caring service beyond the boundaries
of colour, creed, ethnicity and gender-
orientation, we endeavour to abide
by the NICE guidelines. Moreover, our
sonographers work remaining strictly
within the ALARA recommendations.
We feel it is our duty to keep striving
to improve our level of service to
customers, constantly raising the
bar for ourselves and the industry in
general, while keeping abreast with
the fast-moving technological and
procedural advancement in this field.
We now use state-of-the art high-
definition machines to produce the
best-quality images available today.
We feel it is
our duty to
keep striving
to improve
our level of
service to
customers
Comfortable homely
surroundings

www.ultrasound-care.co.uk

This article was sponsored by Ultrasound-Care Scanning Services. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development