VerriBerri

A Message from Lord Pickles and Lord Blunkett, followed by VerriBerri's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from VerriBerri is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.verriberri.co.uk

35VERRIBERRI |
BEST PRACTICE REPRESENTATIVE 2018
Working with clients across the
globe
Fresh ideas for individuals
and businesses
VerriBerri is an Essex-based public relations and marketing
company, which prides itself on providing scalable media
solutions and an expert service without the London price
tag. Growth is at the forefront of the company’s ethos, with
a focus on both individual development and evolution of the
business as a whole, within a fast-paced, dynamic industry. Proud
to be a small but enterprising company, the VerriBerri team has
expanded from four employees to fifteen in the space of just a
year, with promising areas of growth across the content, public
relations, design and business development departments.
Committed to the development of staff
VerriBerri is composed of a young team of talented individuals, many of whom
are apprentices or have completed apprenticeships with the company itself. The
business is committed to taking on passionate and enthusiastic people, who may
not have wanted to move on to higher education but nonetheless have the drive
and talent to pursue a career in digital services. The remainder of the team is made
up of graduates and senior staff who have previous training within the marketing
and communications industry, headed by entrepreneur Sarah Kauter.
VerriBerri is also committed to providing work experience placements and
internships for those wishing to gain valuable experience in a highly competitive
industry, building all-important relationships with universities and students alike.
One of VerriBerri’s recent interns stated: “I could not think of a better working
environment to be in. Everyone was so kind and helpful and, despite being brand
FACTS ABOUT
VERRIBERRI
»Managing director: Sarah
Kauter
»Founded the limited company
in 2013
»Based in Maldon, Essex
»Services: Digital marketing and
public relations
»No. of employees: 20,
including 2 apprentices and 7
graduates
»Staff numbers have increased
by 275 per cent in the last
year alone
VerriBerri
THE PARLIAMENTARY REVIEW
Highlighting best practice
36 | VERRIBERRI
new to the company, it felt like I had
been working there for months. The
chemistry between everyone was a joy
to watch and their hard work clearly
does not go unnoticed as their results
are top of the pile.”
An approachable and driven
team
The structure of the business is
relatively “flat” and non-hierarchical,
with the senior team made up of one
managing director, an operations
manager and a marketing manager.
The culture has an unmistakable family
feel, with all members receiving equal
support, which has perhaps been the
key to the business’s success thus far.
Clients feel at ease with the friendly
and approachable working style, which
is demonstrated through excellent
retention rates: VerriBerri’s very first
client is still on board today.
VerriBerri is hugely results-driven and
committed to providing clients with
enhanced exposure, while increasing
brand awareness among targeted
audiences. The company has always
been committed to focusing on start-
ups and small businesses with big
ambitions, helping many to achieve
and exceed the expectations for their
company’s growth.
VerriBerri introduced its public relations
department just over a year ago,
recognising and meeting the need
for this service in the industry. These
services, combined seamlessly with
the marketing function, have allowed
VerriBerri to become one of the only
companies in the region to provide
a fully integrated approach, allowing
clients to have a choice of a range of
cohesive services for developing their
brand.
As VerriBerri continues to expand,
their sights are set on maintaining
and building upon relationships
with more prestigious brands, while
reaching out to those beyond the UK,
having successfully provided services
for a company in Nairobi, Kenya. In
2016, VerriBerri was named as one
of the top 20 in the UK for its online
blog and 94th overall in the world,
demonstrating the commitment
to creating industry-relevant and
insightful content.
Communication is key
The team have face-to-face group
meetings at least once a week,
with departmental meetings every
few days to focus on the goals of
each area of the business. This is
where client strategies, campaigns
and content ideas are formulated
between the team and any challenges
are discussed. With the relaxed and
friendly atmosphere, all employees
confidently contribute and participate
in these discussions and the small,
open-plan office allows the team to
freely communicate on an almost
constant basis. This ensures every
member of the team feels valued and
each person’s ideas are considered
regardless of position or level.
We take pride and
passion in everything
we do
VerriBerri are
hugely results-
driven and
committed
37VERRIBERRI |
BEST PRACTICE REPRESENTATIVE 2018
The VerriBerri management team
are passionate about nurturing
talented individuals, enabling them
to showcase their natural abilities
and realise their potential through
the support of the learning provider
and the team. The combination of
raw talent and a supportive network
means gifted members of the team
can progress quickly, such as the
current operations manager who
joined the company as an apprentice
just four years ago.
In terms of communication with
clients, VerriBerri is extremely
attentive to ensuring all enquiries
are responded to in a thorough
manner, with most clients having a
messenger group set up to provide
round-the-clock contact. The team
also use technology in this fast-paced
industry to their advantage, utilising
WhatsApp, Skype and FaceTime to
ensure every client’s needs are met
from wherever they are. The VerriBerri
team understand the demands of
owning a business and adapt their
communication strategies accordingly,
relative to the bespoke needs of
theclient.
Looking forward
The team at VerriBerri is continuously
growing due to the increased demand
for their marketing and PR services
both locally and nationally. This has not
come without its challenges, as with
every new employee that is brought
on-board, sufficient management
must be put in place to ensure their
transition into the workplace is as
smooth and valuable for them as
possible. The rapid increase in demand
for VerriBerri’s services has been one
of the biggest challenges faced by the
team since the company’s inception;
however, a considered and strategic
recruitment strategy has allowed
workloads to be distributed efficiently.
As the workforce continues to expand,
the prestige of brands and projects
is becoming increasingly exciting.
The marketing industry is constantly
changing: whether it’s the latest
advancements in social media platforms
or changes to search engine algorithms,
the VerriBerri team are always adapting,
creating and advancing to provide clients
with the very best service possible.
VerriBerri is
extremely
attentive to
ensuring all
enquiries are
dealt with
thoroughly
With a wealth of media
contacts, you’re sure
to get the publicity you
need

www.verriberri.co.uk

This article was sponsored by VerriBerri. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Kwasi Kwarteng.

Rt Hon Kwasi Kwarteng's Foreword For The Parliamentary Review

By Rt Hon Kwasi Kwarteng

This year’s Parliamentary Review reflects on a tumultuous and extraordinary year, globally and nationally. As well as being an MP, I am a keen student of history, and I am conscious that 2020 would mark the end of an era. It will be remembered as the year in which we concluded Brexit negotiations and finally left the European Union. Above all, it will be remembered as the year of Covid-19.

In our fight against the pandemic, I am delighted that our vaccination programme is beginning to turn the tide – and I pay tribute to the British businesses, scientists and all those who have helped us to achieve this. But the virus has dealt enormous damage, and we now have a duty to rebuild our economy.

We must ensure that businesses are protected. We have made more than £350 billion available to that end, with grants, business rates relief and our furlough scheme supporting more than 11 million people and jobs in every corner of the country, maintaining livelihoods while easing the pressure on employers. The next step is to work with business to build back better and greener, putting the net zero carbon challenge at the heart of our recovery. This is a complex undertaking, but one which I hope will be recognised as a once in a lifetime opportunity.

Through the prime minister’s ten point plan for a green industrial revolution, we can level up every region of the UK, supporting 250,000 green jobs while we accelerate our progress towards net zero carbon emissions.

With our commitment to raise R&D spending to 2.4% of GDP and the creation of the Advanced Research & Invention Agency, we are empowering our fantastic researchers to take on groundbreaking research, delivering funding with flexibility and speed. With this approach, innovators will be able to work with our traditional industrial heartlands to explore new technologies, and design and manufacture the products on which the future will be built – ready for export around the globe.

And I believe trade will flourish. We are a leading nation in the fight against climate change. As the host of COP26 this year, we have an incredible opportunity to market our low-carbon products and expertise. Our departure from the EU gives us the chance to be a champion of truly global free trade; we have already signed trade deals with more than 60 countries around the world.

As we turn the page and leave 2020 behind, I am excited about the new chapter which Britain is now writing for itself, and for the opportunities which lie ahead of us.
Rt Hon Kwasi Kwarteng
Secretary of State for Business, Energy and Industrial Strategy