Verto UK

A Message from Lord Pickles and Lord Blunkett, followed by Verto UK's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Verto UK is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.vertouk.com

BEST PRACTICE SPONSOR 2020
11VERTO UK |
CREATIVE INDUSTRIES
CEO David Hummel-Newell
Our office in Kettering
CEO David Hummel-Newell describes Verto as the East
Midlands’ “foremost creative agency”. With a team of
40 and more than 20 years’ experience in the sector,
the agency works across design, development and copywriting
to provide a comprehensive creative solution that satisfies
businesses’ needs. Verto’s mission, David says, is to help each
customer become more successful by “projecting an image that
sets them apart from the competition”.
We were founded nearly 20 years ago in Kettering, Northamptonshire. Coming
from the Latin
vertere
, meaning to turn around or change, the name Verto was
chosen to reflect our innovation, values and commitment to developing the perfect
creative strategy for each and every client, providing them with the changes they
need. At the time, our company consisted of just five employees, and offered a
simple website and brochure design service.
We have since grown to become a full digital and print marketing agency,
with teams specialising in website design and development, SEO, social media,
branding, photography and video, copywriting and marketing consultancy. Our
now 40-strong team consists of employees with years of industry experience as
well as recent graduates, providing us with a range of knowledge and insight that
is invaluable in creative environments. Our growth over the years has also seen the
company expand to establish our sister company Verto London, allowing us to offer
an even more dedicated service for our London-based clients.
FACTS ABOUT
VERTO UK
»CEO: David Hummel-Newell
»Established in 1999
»Based in Kettering,
Northamptonshire
»Services: Creative agency
specialising in web and print
services
»No. of employees: 40
»Foremost creative agency in
the East Midlands
Verto UK
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
12 | VERTO UK
A team effort
While we have expanded substantially
since our inception, we are still a
relatively small team and strive to
maintain an intimate community feel
both in and out of the workplace.
Company-wide events are organised
throughout the year, and smaller
groups such as a football team and
film club are actively encouraged. Our
open-plan office fosters a sense of
collaboration across all levels of the
company, allowing our teams to work
together, overlapping seamlessly to
create multifaceted, individualised
solutions for our clients.
We believe this approach is what
sets us apart from other agencies,
allowing us to be there for our
clients every step of the way, from
initial briefs and design concepts
to social media launch campaigns
and ongoing monthly SEO and
content management. Throughout
any project, we are committed to
maintaining close client contact,
ensuring their best interests and
specifications are at the forefront of
everything we do.
Although we strive to approach
everything we do with an innovative
attitude, we are careful not to
follow short-term fads, instead
encouraging our customers to think
long term about their digital marketing
strategies. By working with our clients
to anticipate their future needs as well
as their current ones, we can ensure
we are providing them with a suitable
solution for the years to come.
This forward-thinking outlook does not
finish at the creative stages, however.
Throughout the development process,
our skilled web team builds our clients’
sites using our very own CMS, making
it easily adaptable to the requirements
of each individual project. This also
allows future adjustments to be made
faster and more simply than if using a
third-partyservice.
Helping every customer
to become more
successful
Two members of our
social media team
presenting our seminar
We are
committed to
maintaining
close client
contact
13VERTO UK |
CREATIVE INDUSTRIES
A helping hand
In such a rapidly developing industry,
businesses can easily fall behind the
times with their approach to digital
marketing. Therefore, in addition to
our paid services, over four years ago
we began to offer free social media
and SEO seminars every month,
inviting current and potential clients to
our office to give them insight into not
only the services we provide but also
strategies they can employ and benefit
from themselves.
We have also found these seminars
to be a great way to engage in
conversation not only about the basics
of social media and SEO but also
new and innovative techniques, with
discussions on the latest updates and
features. While our SEO and social
media teams are knowledgeable
and experienced, we believe there is
always something more to learn and
this allows us to test our knowledge in
developing areas.
A secure network
Producing work for a digital
environment comes with its own
unique set of challenges. We have
a great responsibility to protect our
clients and ourselves from ever-more
sophisticated cybercrime, in order
to continue providing a safe and
trustworthy service.
Inspired by the government’s own
committee, our COBRA team meets
regularly to discuss all aspects of
cybersecurity and the impact on
both ourselves and our clients. From
these meetings, we produce new
security policies and procedures for
the company to follow, ensuring we
are protected against a wide range of
possible threats. This team also works
with external security professionals to
provide new insights to help us stay up
to date.
The future of Verto
We have always responded to our
customers’ requirements, shaping
the business to meet their wishes
and increase their sales. Looking
to the future, we hope to continue
expanding and offering our services
to an increasing number of clients,
while still providing each one with the
high-quality service we currently offer.
Living up to our name, we hope to
never become complacent or stuck in
our ways, but to continue to be results
driven and put our customers first,
adapting to the ever-changing digital
marketing industry and our clients’
subsequent needs.
We hope to
never become
complacent,
adapting to the
ever-changing
digital
marketing
industry and
ourclients’
subsequent
needs
Our SEO and social
media seminars are held
monthly at our office
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
12 | VERTO UK
A team effort
While we have expanded substantially
since our inception, we are still a
relatively small team and strive to
maintain an intimate community feel
both in and out of the workplace.
Company-wide events are organised
throughout the year, and smaller
groups such as a football team and
film club are actively encouraged. Our
open-plan office fosters a sense of
collaboration across all levels of the
company, allowing our teams to work
together, overlapping seamlessly to
create multifaceted, individualised
solutions for our clients.
We believe this approach is what
sets us apart from other agencies,
allowing us to be there for our
clients every step of the way, from
initial briefs and design concepts
to social media launch campaigns
and ongoing monthly SEO and
content management. Throughout
any project, we are committed to
maintaining close client contact,
ensuring their best interests and
specifications are at the forefront of
everything we do.
Although we strive to approach
everything we do with an innovative
attitude, we are careful not to
follow short-term fads, instead
encouraging our customers to think
long term about their digital marketing
strategies. By working with our clients
to anticipate their future needs as well
as their current ones, we can ensure
we are providing them with a suitable
solution for the years to come.
This forward-thinking outlook does not
finish at the creative stages, however.
Throughout the development process,
our skilled web team builds our clients’
sites using our very own CMS, making
it easily adaptable to the requirements
of each individual project. This also
allows future adjustments to be made
faster and more simply than if using a
third-partyservice.
Helping every customer
to become more
successful
Two members of our
social media team
presenting our seminar
We are
committed to
maintaining
close client
contact
13VERTO UK |
CREATIVE INDUSTRIES
A helping hand
In such a rapidly developing industry,
businesses can easily fall behind the
times with their approach to digital
marketing. Therefore, in addition to
our paid services, over four years ago
we began to offer free social media
and SEO seminars every month,
inviting current and potential clients to
our office to give them insight into not
only the services we provide but also
strategies they can employ and benefit
from themselves.
We have also found these seminars
to be a great way to engage in
conversation not only about the basics
of social media and SEO but also
new and innovative techniques, with
discussions on the latest updates and
features. While our SEO and social
media teams are knowledgeable
and experienced, we believe there is
always something more to learn and
this allows us to test our knowledge in
developing areas.
A secure network
Producing work for a digital
environment comes with its own
unique set of challenges. We have
a great responsibility to protect our
clients and ourselves from ever-more
sophisticated cybercrime, in order
to continue providing a safe and
trustworthy service.
Inspired by the government’s own
committee, our COBRA team meets
regularly to discuss all aspects of
cybersecurity and the impact on
both ourselves and our clients. From
these meetings, we produce new
security policies and procedures for
the company to follow, ensuring we
are protected against a wide range of
possible threats. This team also works
with external security professionals to
provide new insights to help us stay up
to date.
The future of Verto
We have always responded to our
customers’ requirements, shaping
the business to meet their wishes
and increase their sales. Looking
to the future, we hope to continue
expanding and offering our services
to an increasing number of clients,
while still providing each one with the
high-quality service we currently offer.
Living up to our name, we hope to
never become complacent or stuck in
our ways, but to continue to be results
driven and put our customers first,
adapting to the ever-changing digital
marketing industry and our clients’
subsequent needs.
We hope to
never become
complacent,
adapting to the
ever-changing
digital
marketing
industry and
ourclients’
subsequent
needs
Our SEO and social
media seminars are held
monthly at our office

www.vertouk.com

This article was sponsored by Verto UK. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development