Warmingham & Co

A Message from Lord Pickles and Lord Blunkett, followed by Warmingham & Co's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Warmingham & Co is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles


Managing Director
Period ambience and
architecture in unique
Predominantly a family practice, Warmingham & Co was
founded in 1984 by Bob and Sue Warmingham, who still
work within the company. The business is now owned
and run by the next generation of their family, headed up by
their son, Managing Director Paul O’Loughlin, with the support
of his valued team, including his wife and sister, who have a
combined 195 years’ experience. Ranked by Rightmove as the
highest-selling and letting agent within their local area, they
are committed to focusing on their customers’ needs. Paul tells
The Parliamentary Review
about the company’s role in the local
community and the importance of visual media.
The area in which we market is amazing in terms of what it affords by way of
amenities and lifestyle, not to mention its beauty. Within a few minutes’ walk from
our high street office, one can reach woodland, meadows, hilltops, a winding river,
extensive shops and restaurants, leisure facilities, schools, and a mainline railway
station from which Oxford and London are less than an hour away. A short drive
takes you to cosmopolitan shopping and dining precincts, outstanding state and
private schooling, and a whole host of extensive amenities.
We are extremely proud to be associated with a great many schools, charities
and events within the area, contributing financially, personally and professionally
wherever possible. It is important to us as a company, and as local individuals, that
we play an active role within the community, not only sponsoring events but also
taking part in them, even if it means running a number of long-distance races or
cycling to Paris.
»Managing Director:
»Joint Directors: Bob and Sue
»Founded in 1984
»Based in Goring-on-Thames,
»Services: Residential sales and
lettings estate agency
»No. of employees: 11
»Approximately 195 years
of combined estate agency
»Warmingham & Co on
average agree and manage
an annual sales turnover of
£80,000,000 (100 properties)
and a lettings turnover of
£4,000,000 (220 properties –
110 re-let and 110 maintained
let) each year
Warmingham & Co
Highlighting best practice
We are often asked how we came to
be the area market leader and how we
maintain our position. Successful estate
agency comes down to one thing: if
you treat all clients and members of
the company as you yourself would like
to be treated throughout your life in
property, you get the best outcomes.
This requires the very highest standards
and commitment to greatness in
everything that one does, and this,
combined with empowerment and
self-leadership, is at the heart of our
team ethos.
Our focus is a very personal one, with
each and every client and property
being treated with care and attention.
We ensure we are there for each
client throughout their time with us.
Many clients will start their journey in
a smaller home, transition to a larger
home and then, years later, transition
back to a smaller home, with perhaps
a rental investment property or two in
During this journey, clients will plan
to change their home, build new or
multiple homes, and it is in this regard
that we also dedicate a lot of time
to our clients, advising them on all
aspects of property, whether it be in
terms of planning or developing, and
of course on values relevant to the
property itself.
The highest-selling agent in
our area
As recorded by Rightmove, we have
been the highest-selling and highest-
letting agent within our area for
consecutive years, and that is of
course a very clear sign of success. The
greatest sign of success as an estate
agent, however, is to be recognised by
our clients for being the best at what
we do – to gain their repeat business
and recommendations and to see the
wonderful testimonials that they write
about us.
Unlike our competition, we open seven
days a week rather than five and a half
and stay open beyond normal hours.
We do this because we genuinely put
our time, heart and professionalism
into each and every client and property
that we deal with.
We don’t simply do what we feel
or follow a sales target, neither do
we simply plot an uncharted course
without regard for history. Rather, we
choose to learn from the good and the
bad, take from what is best of the now,
and combine that with a practical and
creative grasp of what the future holds.
This affords our team and company a
well-thought-out system for moving
forward, with continual planning and
preparation at the forefront.
We are career-long members
of the NAEA and of ARLA, and
all our staff are qualified within
these governing bodies, ensuring
a base level of knowledge and
professionalism. However, a base
level is just that; we go beyond
through continual investment and
professional application. We continually
invest in our people, technology,
advertising and marketing as well as
in both our individual and our team
Anyone with an iPhone, a laptop
and access to the internet can call
themselves an estate agent nowadays,
Exquisite and
architecturally inspired
In-house team
photography training
Our focus is a
very personal
one, with
each and
every client
and property
being treated
with individual
care and
without qualifications, experience or
knowledge, but to what effect? Even
the market-leading internet agencies
are now continually in the press,
with reports of failing to find buyers
or to get a majority of their agreed
sales to an exchange and failing to
communicate with their clients or
industry colleagues. We strive to adapt
to the times while ensuring we never
lose our core element.
Throughout each year, we invest in our
people and our tools. We reassess our
working practices through team training
days with leadership and management
companies, our advertising and
marketing through a variety of designers
and marketeers, and our website and
sales client integration systems through
our website and CRM company. We also
work to supplement our knowledge base
through industry seminars and journals,
and our photography via seminars and
training courses, while ensuring we
always have the best equipment.
The importance of visual media
Photography has always been an
extremely important media when
marketing a property, and it is now
arguably more important than ever,
with images displayed across a vast
array of digital and printed medias.
Ourin-house photographers use
cutting-edge camera equipment
and software in conjunction with
professional weather-forecasting and
light-plotting apps to ensure that
every shot is taken and processed to
Printed medias such as newspapers
and professionally printed brochures
are still incredibly important, and once
a property has been viewed, it is the
professionally printed brochure that is
revisited most frequently.
All of our clients are represented by
the best industry professionals and
afforded the most extensive seven-
days-a-week marketing available. This
is underpinned by the best image-
based technology available from
marketing inception to completion,
with enhanced professionally printed
medias, prominent weekly local
press publications, all core property
websites and active social media digital
marketing engagement.
Truly offering our clients the most
effective, cohesive and progressive
marketing package, tailor-made to
their own individual requirements, we
are here to make their next move both
seamless and the right one for them.
With almost
half of the
team made up
of family
members, and
the other half
become family
naturally a
structure is
We have worked with the
team at Warmingham’s
for many years and enjoy
working with them on
every transaction we have
together. Every member of
the team is clearly dedicated
and incredibly effective at
ensuring their clients’ needs
are met. It is a pleasure
working with agents who are
professional, knowledgeable
and easy to get along with.
– Emily Allen, Field Seymour
Parkes Solicitors


This article was sponsored by Warmingham & Co. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Michael Gove.

Rt Hon Michael Gove's Foreword For The Parliamentary Review

By Rt Hon Michael Gove

This year's Parliamentary Review comes at a momentous time for parliament, as we collectively determine the destiny of the United Kingdom. 

On October 31, the UK will leave the European Union. The successful implementation of this process is this government's number-one priority.

Three years after a historic referendum vote, we will deliver on the decisive mandate from the British people. Trust in our democracy depends on it. Until that final hour, we will work determinedly and diligently to negotiate a deal, one that abolishes the backstop and upholds the warm and close relationship we share with our friends, allies and neighbours in the EU. But in the event that the EU refuses to meet us at the table, we must be prepared to leave without a deal.

As the Chancellor of the Duchy of Lancaster, it is my job to lead on this government's approach, should that scenario happen. Preparing for Brexit is my department's driving mission. But while I am leading this turbocharged effort, the whole of government is committed to this endeavour.

Ministers across Whitehall are working together to ensure that every possibility is considered, every plan is scrutinised and every provision is made. A daily drumbeat of meetings means that we are holding departments accountable, so that preparations are completed on time.

The chancellor has confirmed that all necessary funding will be made available. And we have mobilised thecivil service, assigning 15,000 of our most talented civil servants to manage our exit from the EU.

We will make sure that on November 1, there is as little disruption to national life as possible. Our trade relationships will continue to thrive, thanks to agreements with countries around the world worth £70 billion. Our country will remain secure, thanks to nearly 1,000 new officers posted at our borders. And the 3.2 million EU nationals now living and working among us can remain confident, with absolute certainty, of their right to remain in the UK.

Above all, our goal is to be transparent. Soon, we will launch a public information campaign so that citizens, communities and businesses are ready and reassured about what will happen in the event of “no deal”.

In my first few weeks in this role, I have travelled to ports and tarmacs, borders and bridges, all across the UK –from the seaside of Dover to the rolling green hills of County Armagh. I have heard from business owners and border officials, farmers and hauliers. They are ready to put an end to uncertainty. And they are ready to embrace the opportunities ahead.

Our departure from the EU will be a once in a lifetime chance to chart a new course for the United Kingdom. Preparing for that new course will be a herculean effort. But this country has made astounding efforts before. We can do it again.
Rt Hon Michael Gove
Chancellor of the Duchy of Lancaster