Wembley Orthodontic Centre

A Message from Lord Pickles and Lord Blunkett, followed by Wembley Orthodontic Centre's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from Wembley Orthodontic Centre is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

wembleyorthodonticcentre.com

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
22 | RECTORY HOUSE DENTAL PRACTICE
Adapting to change
Having provided NHS orthodontic
treatment for 175 patients per year
over the past 20 years, we took part
in an NHS tendering process in 2018.
Sadly, we were unsuccessful in our bid
and are now fully focused on providing
our expertise to our private patients.
As a group of clinicians, we feel that
the loss of our specialist skills and
those of other unsuccessful bidders to
the NHS will be significant.
Registered orthodontic specialists are
a rare commodity that the NHS can
ill afford to lose. The NHS tendering
process was highly complex and
beyond the skills of most practice
owners. Without hiring specialist
advisers to explain the nuances of NHS
protocols, it would be an even greater
lottery. In planning the future delivery
of NHS dental care, there appears to
be little constructive communication
between professional representative
bodies such as the British Dental
Association, the British Orthodontic
Society and the Department of Health.
Even more worryingly, there is a real
lack of meaningful public consultation
about changes being made to NHS
dental services, leaving patients
frustrated and often annoyed. Limited
government funding, relatively short-
term NHS contracts of five to ten
years and the uncertainty that the
tendering process brings to funding
streams mean that practice owners will
gradually move to a privately funded
business model. Patients demand and
expect the very best dental care, with
advanced complex procedures now
only being available on a private basis.
Shaping the future
Looking ahead, we see our practice
as one which provides a full range of
high-quality dental and orthodontic
services under one roof. This will
require a combination of specialist
and general dental skills. A privately
funded business model is required
to achieve our goals, with significant
further investment in technology and
continuing professional development.
We are proud to be part of a highly
valued and respected profession
and look forward to continuing to
make a vital contribution to our
patients’wellbeing.
Patients
demand and
expect the
very best
dental care
with advanced
complex
procedures
now only
being available
on a private
basis
Spending quality clinical
time
23WEMBLEY ORTHODONTIC CENTRE |
DENTISTRY
Principal Farhana Campbell-Barr
A comfortable patient-
focused atmosphere
Committed to creating “beautiful smiles”, Wembley
Orthodontic Centre provides NHS orthodontic services to
adults and children across Middlesex. Principal Farhana
Campbell-Barr explains that the practice provides patients
with a variety of options, including clear braces and innovative
Invisalign technology. She tells
The Parliamentary Review
that
the centre is driven by a desire to provide ethical, compassionate
and professional care, and discusses how the NHS model
continues to shift.
Wembley Orthodontic Centre is an orthodontic practice predominantly treating
NHS patients, referred to us by local dentists in the London Borough of Brent. Our
borough is quite deprived, with many children coming from low socioeconomic
groups and English often not being their first language. We have around 20
schools in a five-mile radius, and the area is densely populated.
My specialism is in orthodontics. I qualified from Guy’s Hospital and subsequently
attended Warwick University, where I attained a master’s degree in orthodontics. I
have been working as an NHS dentist for 25 years and have another NHS general
dental practice in Hayes, Middlesex.
Providing ethical care with compassion and professionalism
We provide a wide range of treatments, including fixing children’s teeth with
braces, treating children with severe malocclusions and treating bite and eating
disorders. We also provide emotional support to our patients, as some have
FACTS ABOUT
WEMBLEY ORTHODONTIC
CENTRE
»Principal: Farhana Campbell-Barr
»Established in 2010
»Based in Wembley
»Services: Orthodontic
treatments
»No. of employees: 8
Wembley Orthodontic
Centre
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
24 | WEMBLEY ORTHODONTIC CENTRE
become emotionally traumatised
from the bullying they have been
subjected to about their appearance.
We aim to provide excellent, ethical
care to patients, with a focus on
compassion and dignity. We speak
several languages, reflecting the local
population in Brent, and have easy
access for disabled patients. We take
care of our local community and have
been established for over 10 years.
Our aim is to be all-inclusive, providing
excellent, ethical care with compassion
and professionalism. We believe in
continuous learning, training and
development in order to keep up with
our fast-paced, fast-changing world.
Recently, we have expanded our
referral base, and more local dentists
have been referring patients to us in
the last few years. Our patient base
has also expanded from new patients
finding us online.
In order to adapt to this increased
demand, we have refurbished the
practice and designed a more modern,
fresh look. We also now offer more
services and have taken on more
staff to accommodate the increase
indemand.
Passionate about helping
children
I am passionate about helping
children and have been involved with
charity work for Great Ormond Street
Hospital. As well as working to provide
fresh water wells in Bangladesh, I
have been involved in sponsoring
orphans there and have supported
eight different individuals so far. Many
of those I have supported are now
young adults in employment. Beyond
this work, I have also been involved
in rebuilding my father’s village
and providing food and shelter for
thepoor.
I also contribute to Channel S on
Sky TV, which targets the British
Bangladeshi community. I appear on
their health programmes and take calls
from viewers in Bengali on any dental
pain or other issues they may have.
As recognition for these efforts, I was
invited to the Queen’s garden party
this May at Buckingham Palace, as
one of the Queen’s many subjects
who have contributed in helping
theircommunities.
A shift in the NHS model for
orthodontics
We have secured our NHS contract
for a further two years and are
working hard to move the practice
into the private arena. In terms of the
services we offer, we are providing
more orthodontic treatments,
encompassing both comprehensive
and cosmeticprocedures.
Despite our NHS contract running
for another two years, we have
recently been informed that it
will not be extended beyond this
period. This is entirely caused by the
funding challenges the NHS faces for
orthodontic treatments in London.
In order to save money, the NHS has
moved towards an American and
Members of the team at
Wembley Orthodontic
Centre
Our aim is to
be all-inclusive,
providing
excellent,
ethical care
with
compassion
and profession-
alism
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
24 | WEMBLEY ORTHODONTIC CENTRE
become emotionally traumatised
from the bullying they have been
subjected to about their appearance.
We aim to provide excellent, ethical
care to patients, with a focus on
compassion and dignity. We speak
several languages, reflecting the local
population in Brent, and have easy
access for disabled patients. We take
care of our local community and have
been established for over 10 years.
Our aim is to be all-inclusive, providing
excellent, ethical care with compassion
and professionalism. We believe in
continuous learning, training and
development in order to keep up with
our fast-paced, fast-changing world.
Recently, we have expanded our
referral base, and more local dentists
have been referring patients to us in
the last few years. Our patient base
has also expanded from new patients
finding us online.
In order to adapt to this increased
demand, we have refurbished the
practice and designed a more modern,
fresh look. We also now offer more
services and have taken on more
staff to accommodate the increase
indemand.
Passionate about helping
children
I am passionate about helping
children and have been involved with
charity work for Great Ormond Street
Hospital. As well as working to provide
fresh water wells in Bangladesh, I
have been involved in sponsoring
orphans there and have supported
eight different individuals so far. Many
of those I have supported are now
young adults in employment. Beyond
this work, I have also been involved
in rebuilding my father’s village
and providing food and shelter for
thepoor.
I also contribute to Channel S on
Sky TV, which targets the British
Bangladeshi community. I appear on
their health programmes and take calls
from viewers in Bengali on any dental
pain or other issues they may have.
As recognition for these efforts, I was
invited to the Queen’s garden party
this May at Buckingham Palace, as
one of the Queen’s many subjects
who have contributed in helping
theircommunities.
A shift in the NHS model for
orthodontics
We have secured our NHS contract
for a further two years and are
working hard to move the practice
into the private arena. In terms of the
services we offer, we are providing
more orthodontic treatments,
encompassing both comprehensive
and cosmeticprocedures.
Despite our NHS contract running
for another two years, we have
recently been informed that it
will not be extended beyond this
period. This is entirely caused by the
funding challenges the NHS faces for
orthodontic treatments in London.
In order to save money, the NHS has
moved towards an American and
Members of the team at
Wembley Orthodontic
Centre
Our aim is to
be all-inclusive,
providing
excellent,
ethical care
with
compassion
and profession-
alism
25WEMBLEY ORTHODONTIC CENTRE |
DENTISTRY
European model, in which orthodontic
therapists perform the vast majority of
the treatment, overseen by doctors.
This is a huge issue for the sector,
especially among qualified dental
doctors. As treatments can now be
completed by orthodontic therapists,
the benefit of extensive training is
being removed, and this is affecting
the entire sector: I recently attended
the British Orthodontic Conference
and found that almost 50 per cent of
practices similar to ours have also lost
their contracts.
While the idea of the retendering
process was to allow new operators to
come into the industry, this is not what
has happened in practice. In reality,
big practices are taking over smaller
tenders and supplementing their own
borough tenders with other contracts.
This has stopped new operators
from entering the sector and means
new tenders are being awarded to
non-specialists.
In order to redress this balance and
ensure patients continue to receive
the best-possible standard of care,
I would like to see a more in-depth
process instigated, with detailed
interviews and tours of the facilities.
Without these improvements to this
process, contracts can be awarded
to substandard practices, destroying
many people’s livelihoods at the
sametime.
Studies have shown that orthodontic
specialists can finish a child’s treatment
in 12 to 18 months, whereas it can
take three to four years for a non-
specialist to achieve the same result. As
well as being financially unsustainable,
this unnecessarily extends the period of
treatment and the potential discomfort
of the patient.
With more news that orthodontics
may be taken out of the NHS
completely, I would urge a rethink of
the general strategy going forward.
If a high standard of treatment is not
promoted, a conflict will arise between
financial efficiency and the morality
ofcare.
This has been an extremely challenging
year for us, but we are committed to
providing care to our local community.
We have developed a two-year
programme which will convert
the practice into providing private
treatment, and if this is successful, we
are confident that we can continue to
support our community for many years
to come.
We are
committed to
providing care
to our local
community
Wembley Orthodontic
Centre, interior

wembleyorthodonticcentre.com

This article was sponsored by Wembley Orthodontic Centre. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development