WET Group

A Message from Lord Pickles and Lord Blunkett, followed by WET Group's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from WET Group is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.wet-global.com

BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
26 | VINE HOUSE FARM
from being washed away into our
rivers or being blown away. Finally,
direct-drilled catch crops are also
helpful when it comes to resisting
blackgrass, a grass weed that has
become resistant to sprays and costs
cereal growing farmers millions of
pounds every single year.
In the spring, we will direct-drill barley
or peas, and on every field where
we have done that, we have seen
lapwings nesting. Skylarks and other
farmland birds are attracted to those
fields because the detritus is left on the
surface from the two previous crops:
the invertebrates come to the surface
to feed on the detritus, and the birds
feed on the invertebrates.
We use the wildlife surveys we conduct
to decide which sort of habitats to
create. I have been doing surveys on
other farms as well, and through these
surveys, I have been able to see where
the birds are. In the Fens, we are
fortunate to always have water, which
leads to an abundance of wildlife, and
to support this we have dug a series of
ponds. We have also planted hedges
and created wildflower meadows,
with wildflower margins all around
the farm. To support nesting wildlife,
we have built brick towers for barn
owls and kestrels and also persuaded
drainage boards across the Fens to
only cut one side of their drains, thus
leaving habitats for wildlife to shelter
and nest in.
Committed to sustainability
In terms of our own energy usage, we
have had a biomass boiler since 1980.
At first, it only heated my house and
office, but now it also heats my farm
shop, the offices, my two museums
and my daughter’s cake studio. It burns
broken potato boxes, broken pallets,
wood from the farm and now waste
wood from elsewhere. We also have
solar panels on most of our buildings
and two of our own 75-kilowatt wind
turbines, and we host three turbines
owned by others. One of our buildings
is heated by the waste heat from my
refrigerated potato store, and another is
heated by the waste oil that our tractors
have used. We also save the water from
the roofs for our farm sprayer.
By growing our own bird seed, we are
keeping food miles to a minimum, and
roughly 40 per cent of what we sell
we have grown ourselves. We grow it,
clean it, pack it and dispatch it all from
the same site direct to the householder
by mail order. By harnessing my own
passion, I have been able to turn
a hobby into a successful business
while ensuring our local environment
isprotected.
By harnessing
my own
passion, I have
been able to
turn a hobby
into a
successful
business while
ensuring our
local
environment is
protected
Adam Henson presenting
Nicholas with the Silver
Lapwing trophy, the only
person to win it twice
Baroness Byford presenting Nicholas with the
Fellowship of the Royal Agricultural Society
27WET GROUP |
ENVIRONMENT, FOOD & RURAL AFFAIRS
CEO and Founder MichaelAdams
WET Group’s Technology
Innovation Lab in Warwick
WET Group is a technology business that delivers water-
enhancing technology solutions to corporates, national
governments, intergovernmental organisations and
private individuals. Founder and CEO Michael Adams explains
that with a diverse portfolio of products as well as a variety of
ongoing R&D projects, WET can address the serious challenges
of water management, quality and safety in a cost-efficient and
sustainable way. Michael tells
The Parliamentary Review
that
WET’s core principles of sustainability and safety are at the heart
of every product or solution they develop.
Water is an essential yet scarce resource, and difficulty in accessing fresh drinking water
is a growing problem globally. In 2019, the World Economic Forum considered water
scarcity as one of the largest global risks, with only 0.014 per cent of all water on
Earth fresh and easily accessible. This scarcity of water is unfortunately combined with
alarming rates of pollution, usually by chemical, microbial and biological contaminants
and plastics resulting from human activity. According to UNESCO, an estimated 300
to 400 million tonnes of waste is discharged by industry into water bodies annually.
Consequently, one in nine people worldwide uses water from unimproved or unsafe
sources, which can result in waterborne diseases. Furthermore, the pollution of freshwater
ecosystems has led to the reduction of about one-third of the global biodiversity.
Providing solutions to water scarcity and water pollution on individual, national and
international levels is complex. In response, we devised a multifaceted, innovative
approach which would improve water quality and accessibility while maximising
health benefits and profitability for consumers and industries.
FACTS ABOUT
WET GROUP
»CEO and Founder:
MichaelAdams
»Established in 2004
»Based in Warwick with
additional offices in Kenilworth,
London and Monaco
»Services: Sustainable and eco-
friendly technologies for water
purification and treatment
»No. of employees:15
»Achieved funding through
Innovate UK and achieved the
EU Seal of Excellence in 2018
»Achieved Knowledge Intensive
Company – or KIC – status
from HMRC in January 2020
WET Group
THE PARLIAMENTARY REVIEW
Highlighting best practice
THE PARLIAMENTARY REVIEW
Highlighting best practice
28 | WET GROUP
Bevtech – reducing sugar in
beverages
Water quality, sugar and the calorific
content and microplastic contamination
of bottled water and soft drinks are
contributors to the epidemics of obesity,
diabetes, hypertension and other
ailments globally and in the UK. We are
transforming the beverages industry
by introducing an evidence-based
and IP-backed range of pure alkaline
water and products that contain no
artificial sweeteners or added sugar.
This has been achieved through
the development of our “Activated
Enhancement System”.
This system naturally mimics water
running over rocks and absorbing
minerals. This is known as the “Natralysis
Process” and leads to the formation of
a natural electrolyte functional water.
All funded by government grants from
Innovate UK, and in collaboration with
UK universities, the Natralysis Process
involves the interaction of proprietary
media with purified and treated water
under controlled reaction conditions,
producing a stable alkaline water which is
then blended with drinks formulations at
commercial volumes to produce a 21st-
century range of drinks. These products
have little to no added sugar or artificial
sweeteners and range from sports drinks
and flavoured drinks to even seaweed
and industrial hemp CBD drinks. With
the use of this revolutionary functional
water, which maintains a stable alkaline
pH, minimal or no sugar or sweeteners
are required.
In 2018, the AES system was awarded
the prestigious EU Seal of Excellence
for reducing sugar in beverages while
maintaining flavour with no added
sugar or sweeteners. Beyond this, in
2019 the system was also awarded the
industry’s landmark InnoBev award for
Best TechnologyInnovation and Best
Functional Water Innovation.
Agritech – reducing antibiotics
from the food chain
T
he health, growth and performance
of farmed cattle is dependent on
good-quality water. The latest research
suggests that the water requirement per
unit of body mass of a high producing
dairy cow is greater than that of any
other land mammal. Drinking water
contaminated with pesticides and
microbial and chemical contaminants can
lead to bovine disease, poor performance
and even death.
Our purification and enhanced functional
water for poultry, pigs and dairy to
reduce the use of antibiotics in the
food chain. This has proven to be very
successful when using the WETs Agritech
water system, known as the” Guided
Enhanced Membrane”. It is an evidence-
based solution to the quality of drinking
water which produced fantastic results
on dairy farms. The system is easy to
install, is cost-effective and supplies clean
and electrolyte-rich nutritious functional
water to calves.
We conducted live trials on the GEM
system on calves at Bridgwater and
Taunton College, and initial results
showed that calves drinking protected
and enhanced water were healthier and
heavier than the groups not drinking
GEM system water. This marked a
transformative reduction of antibiotics,
lowering the chances of these antibiotics
entering our food chain. We aim to
launch the technology for the farming
industry in 2020.
WET’s GEM will
revolutionise the way
animals drink water
This system
naturally
mimics water
running over
rocks and
absorbing
minerals
BEST PRACTICE SPONSOR 2020
THE PARLIAMENTARY REVIEW
Highlighting best practice
28 | WET GROUP
Bevtech – reducing sugar in
beverages
Water quality, sugar and the calorific
content and microplastic contamination
of bottled water and soft drinks are
contributors to the epidemics of obesity,
diabetes, hypertension and other
ailments globally and in the UK. We are
transforming the beverages industry
by introducing an evidence-based
and IP-backed range of pure alkaline
water and products that contain no
artificial sweeteners or added sugar.
This has been achieved through
the development of our “Activated
Enhancement System”.
This system naturally mimics water
running over rocks and absorbing
minerals. This is known as the “Natralysis
Process” and leads to the formation of
a natural electrolyte functional water.
All funded by government grants from
Innovate UK, and in collaboration with
UK universities, the Natralysis Process
involves the interaction of proprietary
media with purified and treated water
under controlled reaction conditions,
producing a stable alkaline water which is
then blended with drinks formulations at
commercial volumes to produce a 21st-
century range of drinks. These products
have little to no added sugar or artificial
sweeteners and range from sports drinks
and flavoured drinks to even seaweed
and industrial hemp CBD drinks. With
the use of this revolutionary functional
water, which maintains a stable alkaline
pH, minimal or no sugar or sweeteners
are required.
In 2018, the AES system was awarded
the prestigious EU Seal of Excellence
for reducing sugar in beverages while
maintaining flavour with no added
sugar or sweeteners. Beyond this, in
2019 the system was also awarded the
industry’s landmark InnoBev award for
Best TechnologyInnovation and Best
Functional Water Innovation.
Agritech – reducing antibiotics
from the food chain
T
he health, growth and performance
of farmed cattle is dependent on
good-quality water. The latest research
suggests that the water requirement per
unit of body mass of a high producing
dairy cow is greater than that of any
other land mammal. Drinking water
contaminated with pesticides and
microbial and chemical contaminants can
lead to bovine disease, poor performance
and even death.
Our purification and enhanced functional
water for poultry, pigs and dairy to
reduce the use of antibiotics in the
food chain. This has proven to be very
successful when using the WETs Agritech
water system, known as the” Guided
Enhanced Membrane”. It is an evidence-
based solution to the quality of drinking
water which produced fantastic results
on dairy farms. The system is easy to
install, is cost-effective and supplies clean
and electrolyte-rich nutritious functional
water to calves.
We conducted live trials on the GEM
system on calves at Bridgwater and
Taunton College, and initial results
showed that calves drinking protected
and enhanced water were healthier and
heavier than the groups not drinking
GEM system water. This marked a
transformative reduction of antibiotics,
lowering the chances of these antibiotics
entering our food chain. We aim to
launch the technology for the farming
industry in 2020.
WET’s GEM will
revolutionise the way
animals drink water
This system
naturally
mimics water
running over
rocks and
absorbing
minerals
29WET GROUP |
ENVIRONMENT, FOOD & RURAL AFFAIRS
Envirotech and events –
sustainable solutions for
theenvironment
WET’s product, Pure Ionic Water, has
been used by leading sports clubs and
associations since 2004 and is recognised
as the finest-quality sports hydration
water. WET also have a large collection
of water dispensers and hydration
stations available for all sizes and scales
of events, from product launches to
international music festivals. We have
an enviable track record of developing
specialised water purification, treatment
and enhancement solutions for a wide
range of environmental and agricultural
purposes, including:
»agricultural systems designed to
improve farming conditions for
poultry and salmon farming
»domestic systems designed to reduce
the consumption of plastic bottled
water through the installation of in-
house water enhancement units
»water fountain systems designed
to provide purified and enhanced
drinking water so that the public can
top up refillable bottles and cut use of
plastics
»a portable carrier-bag system with
the ability to provide clean and
electrolyte-rich water, which can be
retrofitted into any water source.
Marinetech – removing
microplastics from the
foodchain
Sea water is saline and highly polluted
with chemical, microbial and biological
contaminants. Consequently, yachts
and watercraft users rely on bottled
water for hydration.
We have developed specialised, high-
end systems for the treatment and
enhancement of water for human
consumption in yachts, which have the
capability to control water salinity and
microbial and chemical contamination.
Oil and watertech – circular
management of fracking
oilwaste
As we move into the future, we are
further broadening our product range.
WET is trialling the novel “Enhanced
Activated Purifier” system which is a cost-
effective and fit-for-purpose system for
treating and managing fracking oil waste.
The EAP reclaims the fracking oil waste,
purifies wastewater for use in agriculture,
and solidifies and prepares the sludge
waste for secondary industries.
The trials are being conducted in
collaboration with a global fracking
operator and a leading university’s
civil and environmental engineering
department. We expect the results of
this trial to be concluded this year with
the aim to launch the EAP in 2021.
All of WET’s research and development
is headed by Dr Abbas Ahmed
Mohamed under the supervision and
guidance of the Scientific Advisory
Board, headed by Professor Edward
Lynch who is also a full-time member of
the WET Holdings Global board.
We have
developed
specialised,
high-end
treatments for
the
enhancement
of water for
human
consumption
in yachts
WET’s Enhanced
Activated Purifier system
will be launched in 2021
WET’s “Hydration
Stations” at the Monaco
Yacht Show 2019

www.wet-global.com

This article was sponsored by WET Group. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from Rt Hon Elizabeth Truss.

Rt Hon Elizabeth Truss's Foreword For The Parliamentary Review

By Rt Hon Elizabeth Truss

Even by the standards of the day –this has been one of the most exciting and unpredictable years in British politics.

The leadership election we’ve just seen marks a huge moment in our country’s history. This government is taking a decisive new direction, embracing the opportunities of Brexit and preparing our country to flourish outside the EU.

As international trade secretary, I’ll be driving forward work on the free trade agreements that are going to be a priority for the government. Free trade isn’t just an abstract concept bandied around by technocrats. It is crucial for a strong economy and for the ability of families to make ends meet. Free trade benefits people in every part of our country, as British firms export to new markets and people doing the weekly shop have access to a wider choice of goods at lower prices.

The essence of free trade is in the title: freedom. It’s about giving people the power to exchange their goods without heavy government taxation or interference. Commerce and free exchange are the engine room of prosperity and social mobility. I’m determined to tackle the forces who want to hold that back.

One of my priorities is agreeing an exciting new free trade deal with the US, building on the great relationship between our two countries and the Prime Minister and US President. But I’ll also be talking to other partners including New Zealand, Australia and fast-growing Asian markets.

And with the EU too, we want a friendly and constructive relationship, as constitutional equals, and as friends and partners in facing the challenges that lie ahead – a relationship based on a deep free trade agreement. Our country produces some of the world’s most successful exports, and the opportunity to bring these to the rest of the world should make us all excited about the future. It is this excitement, optimism and ambition which I believe will come to define this government.

For too long now, we have been told Britain isn’t big or important enough to survive outside the EU – that we have to accept a deal that reflects our reduced circumstances. I say that’s rubbish. With the right policies in place, we can be the most competitive, free-thinking, prosperous nation on Earth exporting to the world and leading in new developments like AI. To do that, we’ll give the brilliant next generation of entrepreneurs the tools they need to succeed. Since 2015, there has been a staggering 85 per cent rise in the number of businesses set up by 18 to 24 year olds – twice the level set up by the same age group in France and Germany. We’ll help them flourish by championing enterprise, cutting taxes and making regulation flexible and responsive to their needs.

As we do that, we’ll level up and unite all parts of the UK with great transport links, fibre broadband in every home and proper school funding, so everyone shares in our country’s success.

2019 has been the year of brewing economic and political revolution. 2020 will be the year when a revitalised Conservative government turbo charges the economy, boosts prospects for people across the country, and catapults Britain back to the forefront of the world stage.



Rt Hon Elizabeth Truss
Secretary of State for International Development