YASA

A Message from Lord Pickles and Lord Blunkett, followed by YASA's best practice article

The ability to listen and learn from one another has always been vital in parliament, in business and in most aspects of daily life. But at this particular moment in time, as national and global events continue to reiterate, it is uncommonly crucial that we forge new channels of communication and reinforce existing ones. The following article from YASA is an attempt to do just that. We would welcome your thoughts on this or any other Parliamentary Review article.

Blunkett signature Rt Hon The Lord David Blunkett
Pickles signature Rt Hon The Lord Eric Pickles

www.yasa.com

13YASA |
BEST PRACTICE REPRESENTATIVE 2019
YASA CEO Chris Harris speaking
at the 2018 launch of the
company’s new factory
YASA CEO Chris Harris and Business
Secretary Greg Clark MP with YASA student
placements and graduate employees
YASA is a British manufacturer of electric motors and
controllers for the automotive and aerospace industries.
It was founded in 2009 as a spin-out from Oxford
University and has grown to become the world’s leading
manufacturer of axial-flux electric motors and controllers for
hybrid and electric vehicles. CEO Dr Chris Harris discusses
how the company has been able to deliver products for the
automotive market that offer best-in-class performance in
a small, lightweight package at competitive prices, helping
to reduce vehicle emissions while providing exciting driving
experiences.
I joined YASA in 2011 for two main reasons: the company could demonstrate
exciting, innovative technology and it had a high-calibre, enthusiastic team with
a compelling blend of entrepreneurial innovation and experience. I am passionate
about building world-class, British manufacturing companies and we had all the
ingredients to become one. My background is in leading high-tech start-ups and
high-growth technology companies that combine both hardware and software, so
YASA was the perfect fit. Our electric motors use low-cost manufacturing processes
and deliver high power and acceleration in a very compact package. We aim to
play an integral, global role in the automotive and aerospace transition to electric
transportation – and in doing so create a wide range of high-skilled jobs here in
theUK.
FACTS ABOUT
YASA
»Chief Executive: Dr Chris Harris
»Founded in 2009
»Based in Oxford
»No. of employees: 150
»Services: Design and
manufacture of electric
motors and controllers for the
automotive and aerospace
industries
YASA
THE PARLIAMENTARY REVIEW
Highlighting best practice
14 | YASA
Market-leading manufacturer
YASA is a privately-held company
based in Oxford, historically the UK’s
automotive manufacturing heartland.
Our investors include Oxford University,
Parkwalk Advisors and Universal
Partners. We recently raised £15
million of growth funding to support
further expansion of the business. Our
goal is to become a tier-one supplier in
the automotive and aerospace sectors
and we will achieve this through
continued investment in innovation
and manufacturing capability along
with the development of long-term
partnerships with our customers.
What is unique about our technology is
that for a given power we can deliver a
smaller, lighter electric motor at lower
cost in volume than our competition
can. Our electric motors are ideally
suited to both hybrid and pure-electric
vehicles and have been used to power
electric vehicles from Nissan, Aston
Martin, Williams Advanced Engineering
and Jaguar Land Rover.
Since 2016, we have signed a
number of long-term development
and supply contracts with luxury
automotive brands. Our lightweight
motor and controller technology
is also ideally suited to assist in
the transition to electric flight and
we have recently announced a
government-funded partnership with
Rolls-Royce to develop a prototype all-
electricaircraft.
Environmental and export
leader
Our electric motors and controllers
are powering a new generation of
environmentally-friendly vehicles
and aircraft, which keep harmful
emissions to a minimum. The Jaguar
C-X75 includes YASA motors and it
has the speed of a Bugatti Veyron but
the emissions of a Prius, which just
goes to show that there’s no need to
compromise on performance when
developing environmentally-friendly
electric vehicles.
YASA-powered electric
vehicles from Nissan,
Aston Martin, Williams
Advanced Engineering
and Jaguar Land Rover
Our electric
motors and
controllers are
powering a new
generation of
environmentally-
friendly vehicles
and aircraft,
which keep
harmful
emissions to a
minimum
15YASA |
BEST PRACTICE REPRESENTATIVE 2019
All our products are designed and
manufactured at our new factory in
Yarnton, Oxford, which was opened
in February 2018 by the Rt Hon
Greg Clark MP, Secretary of State
for Business, Energy and Industrial
Strategy. The factory has the capacity
to manufacture up to 100,000 electric
motors and controllers per year, 80
per cent of which are destined for
international export.
We forecast that our revenue could
grow to over £1 billion in ten years’
time. There is a significant market for
our motors and controllers in China,
currently the world’s largest market
for electric vehicles. Quality British
engineering is world-renowned and
we strive to epitomise that value in
everything that we produce.
As a high-growth, high-tech British
business, we’ve benefitted from
a range of government grants
from Innovate UK, APC, ATI and
RGF along with other government
incentive schemes such as research
and development tax credits and
the EIS scheme for investors. This
support from successive governments
has helped us to maintain our
significant investment in research
and development, ensuring we
continue to offer innovative and highly
differentiated products to the market.
The government’s commitment to
reducing the cost and environmental
impact of road and air transportation
has tremendous benefits for innovative
companies based in the UK that
are working in the field and we’re
delighted to play a leading role in this
electric revolution.
Market-leading British brand
Our new facility brings 150 high-skilled
jobs to Oxford and we anticipate that
number to grow significantly over the
coming years. It has always been a key
aspect of our vision that, regardless
of our international expansion, the
heart of our business and operations
should remain in the UK. Planning for
the future is vital for our continued
success, and we are naturally focused
on mitigating the potential impact
that Brexit may have on our ability to
attract and retain world-class talent
and trade with our customers across
Europe and the rest of the world. We
will monitor negotiations closely and
ensure that we have contingency plans
in place forany scenario.
Like many innovative British
companies, government support
and investment has helped us stay
competitive and attract investment.
In our case, such support has helped
us take a leading role in driving the
burgeoning electric vehicle market. It
would be a deep shame if the terms
of our departure from the EU means
that the UK is no longer able to retain
manufacturing companies like YASA.
This situation would, in effect, waive
the public return on many years of
strategic government investment.
Quality British
engineering is
world-renowned
and we strive to
epitomise that
value in
everything that
we produce
YASA electric motors on
the production line

www.yasa.com

This article was sponsored by YASA. The Parliamentary Review is wholly funded by the representatives who write for it. The publication in which this article originally appeared contained the following foreword from The Rt Hon Theresa May MP.

The Rt Hon Theresa May MP's Foreword For The Parliamentary Review

By The Rt Hon Theresa May MP

This foreword from the then Prime Minister appeared in the 2018/19 Parliamentary Review.

British politics provides ample material for analysis in the pages of The Parliamentary Review. For Her Majesty’s Government, our task in the year ahead is clear: to achieve the best Brexit deal for Britain and to carry on our work to build a more prosperous and united country – one that truly works for everyone. 

The right Brexit deal will not be sufficient on its own to secure a more prosperous future for Britain. We also need to ensure that our economy is ready for what tomorrow will bring. Our Modern Industrial Strategy is our plan to do that. It means Government stepping up to secure the foundations of our productivity: providing an education system that delivers the skills our economy needs, improving school standards and transforming technical education; delivering infrastructure for growth; ensuring people have the homes they need in the places they want to live. It is all about taking action for the long-term that will pay dividends in the future.

But it also goes beyond that. Government, the private sector and academia working together as strategic partners achieve far more than we could separately. That is why we have set an ambitious goal of lifting UK public and private research and development investment to 2.4 per cent of GDP by 2027. It is why we are developing four Grand Challenges, the big drivers of social and economic change in the world today: harnessing artificial intelligence and the data revolution; leading in changes to the future of mobility; meeting the challenges of our ageing society; and driving ahead the revolution in clean growth. By focusing our efforts on making the most of these areas of enormous potential, we can develop new exports, grow new industries and create more good jobs in every part of our country.

Years of hard work and sacrifice from the British people have got our deficit down by over three quarters. We are building on this success by taking a balanced approach to public spending. We are continuing to deal with our debts, so that our economy can remain strong and we can protect people’s jobs, and at the same time we are investing in vital public services, like our NHS. We have set out plans to increase NHS funding annually by an average by 3.4 percent in real terms: that is £394 million a week more. In return, the NHS will produce a ten-year plan, led by doctors and nurses, to eliminate waste and improve patient care.

I believe that Britain can look to the future with confidence. We are leaving the EU and setting a new course for prosperity as a global trading nation. We have a Modern Industrial Strategy that is strengthening the foundations of our economy and helping us to seize the opportunities of the future. We are investing in the public services we all rely on and helping them to grow and improve. Building on our country’s great strengths – our world-class universities and researchers, our excellent services sector, our cutting edge manufacturers, our vibrant creative industries, our dedicated public servants – we can look towards a new decade that is ripe with possibility. The government I lead is doing all it can to make that brighter future a reality for everyone in our country. 

British politics provides ample material for analysis in the pages of The Parliamentary Review 
The Rt Hon Theresa May MP
Prime Minister